Funny story. About two weeks ago, I was contacted by someone representing Vicci Martinez. They gave me a link to download her new album a couple of weeks its release date in the hopes that I’d write about it. I downloaded the album, listened to it, and wrote a review. I was going to post that review this past weekend but somehow my computer ate it. So I had to start over.
This turned out to be a good thing. After listening to the album a bit more, my opinion of it has changed. Last year, when Vicci Martinez was on the Voice she was nice enough to participate in a 5 Question Friday interview. And they’d been nice enough give me an early preview of her new album. I didn’t want to make Vicci and her people mad at me but I wanted to be honest.
So my first review talked about how Vicci used to be a barefoot girl with a guitar belting out songs on a small stage in various local venues and how her new album, ‘Vicci’, has such a high production value that you kind of lose that girl behind a bunch of processed music. It was a somewhat easy thing to write. I mean it’s a story we’ve already heard a hundred times where the little indie artist gets signed to a big record label and loses all her indie cred.
I can’t really say how happy I am that I lost that review because I wasn’t really paying attention. This isn’t an artist selling out. This is an artist buying in. Sure, there aren’t a lot of things I like better than a girl with a guitar and a song, but even though there’s production value dripping from every track on ‘Vicci’, each of the songs would easily work acoustically. And the songs themselves are solid.
I know that these days people tend to just pay attention to singles and not the entire album, but I’m going to briefly talk about each of the songs on the album in the order they are on the album. I’m not really a music reviewer and I don’t read music reviews so I have no idea if this is the sort of thing I’m supposed to do or not. Luckily, I don’t care.
‘Vicci’ starts off with ‘Come Along’ which features her costar from The Voice, Cee-Lo Green. It’s catchy as all hell. It’s one of those songs that just sinks into your head and you find yourself singing along without even meaning to.
Next up, is a song called ‘Run, Run, Run’. Vicci has said that this song had a lot to do with her moving from her hometown of Tacoma to LA in pursuit of her music career. I can hear that in the song. And it definitely has a California vibe to it.
‘Out of Control’ is a song about a spiraling relationship. It’s a bit clichéd and not really the sort of song I enjoy.
Luckily, the next song, ‘I Can Love’ is probably my favorite song on the album. Vicci says, “Sometimes we don’t feel our best, and we can let things and people bring us down. This song is about empowerment and to remind us that we do have hearts and we should use them.” That sounds about right. If you’re looking for a song to lift you out of a bad mood and remind yourself what you’re capable of, this is just what you’re looking for of. On top of that, Vicci’s voice knocks this track out of the park. Great stuff.
After a power track like that, Vicci follows that with ‘Hold Me Darlin’, a sad song about just wanting to be held. I’m a lyrics guy so what I noticed most was that the chorus not only says “I’m sorry.”, it also says “I’m weak.” That right there is a vulnerable line. I think anyone who has been in a dying relationship can relate to this song.
It’s nice to have some girl-power songs and love songs, but sometimes you just want a song about sex. “Not Washing You Off of Me” is just that. It’s raw, sexy, and just a bit fun. Though there’s a couple points in the song where it sounds like R2-D2 is doing backing vocals. But the nerd in me has no problem with that.
“I Want Your Kiss” is exactly what it sounds like. It’s not so much about sex as it is about wanting and fantasizing. It’s fun and gets points for using the word ‘superfly’ if nothing else.
“Let Go” is a sad ballad that is just heartbreaking. I’m not entirely sure if it’s about a dead lover or just dead love. Either way, it’s sweet, powerful, and sad. I’m betting this is the most personal song on the album. The line “If you could see me all grown up, would you be proud, who I am now?” is haunting to me.
“Touch That Fire” is one of those songs that I’m sure a lot of people like but it’s just not my style. I can’t point out anything wrong with it. It’s a solid pop song. I just don’t like it.
The album ends with “Little Faith” which almost sounds like something from the poppy mall music of the 1990s. I was a teenager in the 90s so it gives me this nostalgic vibe that makes me smile.
So is ‘Vicci’ the barefoot girl with the guitar that you remember from way back when? Kind of. Early Vicci Martinez music is to the new ‘Vicci’ album what Avengers comic books are to the new Avengers movie. It’s clear that a lot of money has been well spent taking something many people love and turning it into something even more people will love. It’s not my favorite album I’ve listened to this year, but every time I listen to it, I like it more. And I’ve still got ‘Come Along’ stuck in my head.
‘Vicci’ will be released on June 19th.
- Jack Cameron